Miyerkules, Nobyembre 21, 2012

Random Superstardom: Breaking Down the Amalayer Girl Explosion



(Disclaimer: This is a raw, emotion-driven product of the author’s less-than-sober mind, and was written with little to no research, spiced with slices of sarcasm, hyperbole and pop-culture references—so please don’t take this too seriously, just like you shouldn’t take anonymous texts saying “You’re cute” too seriously. Seriously.)


There she was, channeling her inner Cherie Gil, busting out a repetitive hashtag-worthy line that trended all over the world, climaxing emphatically in a statement delivered in a spectacularly condescending tone that would make any teleserye kontrabida proud—“I’m just returning the favor.”

Boom.

We all just witnessed the most electrifying random rage moment in the history of caught-on-tape Pinoy random rage moments, the video that shook the world on its foundation. Let me break down for you how mind-bogglingly awesome and socially significant this was.

     Surely, Pinoy random rage moments caught on tape are nothing new. They have been uploaded in cyberspace and broadcasted on primetime news programs time and again—some barely go unnoticed and end up in some lonely area of the Youtube universe called the “50 views or less zone” while some become certified blockbusters, slip into mainstream consciousness, cause a tsunami of reactions and spawn an entire specie of internet memes. The certified hits have had the effect of turning the ones in the video instant cult villains, their famous mugs getting printed in bond paper and turned into targets for airsoft practices, or become objects of Vice Ganda parodies in Showtime. Before Amalayer Girl, there was Christopher Lao, the infamous “Mr. I-was-not-informed” (he is now a lawyer, I don’t know if he remains the same douche), then there was the carabao-ish Robert Blair Carabuena, the MMDA-beater. Both of whom were internet super villains who just got bumped off the top spot of the “Most Vilified Pinoy Youtube Sensation” when Paula Jamie Salvosa showed up.

The impressiveness of Amalayer Girl’s outburst lies on the random awesomeness of its delivery—which is what Lao and Robert Blair lacked. Lao’s tirade sounded like one from a typical Chinoy rich kid law student who probably owns a car given by his rich parents on his 16th birthday—totally not unexpected. Carabuena’s violent eruption looked typical coming from one burly corporate executive who has probably been bullying small guys all his life. But Ms. Salvosa’s explosion looked like it came out of the big screen. The dialogue sounded like it was plucked from a Star Cinema infidelity-themed movie. But it was as real as it can get. You have a Pinay college student serving up a mouthful of pilit-English on a helpless female Filipino guard who probably only finished first year in a Tesda-accredited course. Why English? Something must be up with the English language that endears it to douchebag condescenders. As if using the language to berate someone instantly puts them into illustrado-mode, to strike fear into the hearts of the (perceived-to-be) less-educated. She could have spoken Filipino and communicated her thoughts and feelings much more technically-sound than how she delivered it in the video. But lo and behold, she used English, a language that by the sound of it, is obviously foreign to her. But what she lacked in pronunciation, she more than made up for in diction. She sold her kontrabida qualities so undeniably well that while watching the video, one could not help but think that maybe it was all a show, a ploy by the girl to get noticed by some artista agent. Maybe it was part of a grand scheme to entice Johnny Manahan to cast her in some afternoon soap and groom her to be the next Bella Flores, who until now has no worthy successor.

To be certain, we have very little knowledge of Amalayer Girl’s background. Where are her parents? Did she not get enough breast milk before she turned two years old? What ice cream flavor does she like? Was she neglected during childhood? Did she lose badly in some Declamation Contest in school when she was in elementary? What television shows did she enjoy watching while growing up? Was she a victim of some lascivious act by some family member while in puberty? Did she root for Clara in Mara Clara? Is she trying to apply as call center agent? We cannot completely map the series of people and events that transpired in her life so as to form at least a cursory analysis of how someone like Amalayer Girl is concocted. Likewise, we also have limited information on how her day was during that fateful encounter with Ms. Lady Guard. Was she just having a bad day? Did she just get humiliated in her class after she could not answer during recitation in Trigonometry? Was she just dumped by her boyfriend for an HRM student via text? Did she just get pooped on her shirt by some random bird on her way to the MRT station? That when she encountered the Lady Guard, with all the accumulated weight of the awfulness of the events in her day, she just snapped. We may never know the answers.

Still, no matter how dreadful her day was or how deprived she was growing up, there is just no way to justify the hideousness of her handling of the situation. Sure, she did not deliver a blow. Sure, she did not curse at the Lady Guard. But the way the Amalayer Girl delivered her piece had “bad manners” written all over it. You know the feeling when someone does something which is not innately wrong but the way he did it just looks and feels wrong. The same feeling I got watching Lebron James’ “The Decision,” when he had to broadcast on primetime television that he was ditching her probinsyana-girl (Cleveland) for the city vixen (Miami)—there was nothing inherently wrong with what he did, but it still felt and looked wrong. Same goes here with Amalayer Girl’s reaction.  Amalayer Girl reacted like an absolute (insert a word that means female canine here) on that very moment plain and simple.

On a final note, these random displays of rage—Lao’s, Carabuena’s and Amalayer Girl’s in particular—bring to light three noteworthy things. One, the arrogance of the Privileged has become more rabid as of late; two, the emotional restraint of individuals when confronted with a situation where their ego is compromised still has to reach the desired degree in spite of the advancement of civilization; and three, random rage videos have now displaced sex videos as the fastest way to multimedia stardom.

The Amalayer Girl incident showed us the ugly consequences of losing cool, of failing to exercise restraint in an instance when a Robert de Niro 10-second stare at the Lady Guard’s direction would have been enough to get the point across, of failing to just agree to disagree, of just shutting off emotions for a few seconds and just consider that the other was just probably having a bad day and just went on her way. It did not have to end this way for Amalayer Girl, if only she learned the virtue of restraint.

Maybe Israelis and Palestinians could learn a thing or two from this.